Objective:
Deliver a three tier human centric series of stories for adoption and engagement of the Oracle Analytics stories.
Brief:
Create an on brand concept, that delivers three levels of information packets, light, medium and heavy,
that the partner company can adopt as part of their own marketing collateral with other partners and customers engaging in the value proposition of Oracle Analytics.
We created a simple marketing plan of attracting (tier one); interacting (tier two) and acting (tier three); and using the Analytics software to measure response and depth of engagement, per the vertical and horizontal market positioning of the stories.
We also created a social media campaign, using snippets of film to stimulate an action to read more for various social media and community platforms. The story continues into an executive summary that leads the audience into the community hub, where they can register and join or simply enjoy the content. Furthermore, we weaved the stories into more detailed content, with the customers, the Partner company and Oracle Analytics.
Result:
The strategic execution of the three-tier human-centric storytelling approach yielded remarkable results.
The initial executive summaries provided a concise overview for executive leadership, facilitating a clear understanding of the Oracle Analytics platform’s capabilities. This served as a foundation for the subsequent tiers.
Deliver a three tier human centric series of stories for adoption and engagement of the Oracle Analytics stories.
Brief:
Create an on brand concept, that delivers three levels of information packets, light, medium and heavy,
that the partner company can adopt as part of their own marketing collateral with other partners and customers engaging in the value proposition of Oracle Analytics.
We created a simple marketing plan of attracting (tier one); interacting (tier two) and acting (tier three); and using the Analytics software to measure response and depth of engagement, per the vertical and horizontal market positioning of the stories.
We also created a social media campaign, using snippets of film to stimulate an action to read more for various social media and community platforms. The story continues into an executive summary that leads the audience into the community hub, where they can register and join or simply enjoy the content. Furthermore, we weaved the stories into more detailed content, with the customers, the Partner company and Oracle Analytics.
Result:
The strategic execution of the three-tier human-centric storytelling approach yielded remarkable results.
The initial executive summaries provided a concise overview for executive leadership, facilitating a clear understanding of the Oracle Analytics platform’s capabilities. This served as a foundation for the subsequent tiers.
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